Goodyear Tire & Rubber: Transforming from the Inside Out

Presented by Norbert Majerus: Forget about "bottom up" and "top down"; use the "inside out" method used by Goodyear for their transformation of their global R&D operations. Typically associated with factory floors, Goodyear applied Lean to R&D and, as a result, cut development time and warranty costs by 70% and increased on-time delivery from 30% to 98% without increasing the company budget. Learn how to help the people who do the work lead your transformation to success and about Goodyear's "11 Steps to a Lean Culture" along with proven tips for how to engage your whole team.